
In the movie “Field of Dreams“, a voice can be heard saying “If you build it, he will come“. For some reason people got that mixed up with “if you build it, they will come” and it became a bit of a trap that many engineers fall for. The myth being that if you build a better contraption everyone will want to use it. But that is not how the world works. You have to win the hearts and minds of the people who may want to use your product… just ask Apple which posted record results yet again.
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