I’ve had “Networks, Crowds, and Markets: Reasoning About a Highly Connected World” by David Easley and Jon Kleinberg on my bookshelf for a few months now, and a conversation with a client reminded me that I hadn’t finished reading it (barely started really). It is available from Cambridge University Press, but also on the web and in PDF format.
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In the late 90s Michael Jordan, Scottie Pippen, and Dennis Rodman of the Chicago Bulls dominated the basketball court. They were the key players of the Chicago Bulls, and dominated the NBA offensively and defensively. When exploring a social network you’ll want to find who the key players are for a variety of reasons:
Disrupt: Who should be removed from the network to disrupt it?
Protect: Who should be protected in order to keep the network functioning?
Influence: Who should be influenced in order to change social opinion?
Learn: Who should be questioned in order to know what is going on?
Redirect: Who should be moved to alter social flows?
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I done wrestled with an alligator, I done tussled with a whale, only last week I murdered a rock, injured a stone, hospitalized a brick. I’m so mean I make medicine sick.
He floats like a butterfly and stings like a bee, but is Muhammad Ali truly the greatest? Greater than the Beatles? Greater than Alexander? Greater than Sliced Bread? Let’s find out.
We begin by requiring neography and creating a function to help us create the greats.
require 'rubygems'
require 'neography'
def create_great(name)
Neography::Node.create("name" => name)
end
There are a ton of greats out there, but we’ll keep it simple and create just 8 of the greatest greats.
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Max De Marzi 